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PROFILE
Life Extension Magazine readers are highly educated, well informed consumers who are committed to maintaining optimal health. With upper levels of disposable income and a penchant for living life to the fullest, our readers have the desire and dollars to surround themselves with the best life has to offer.
DEMOGRAPHICS
Life Extension Magazine readers are closely split between male and female, with the majority aged 45 and over; nearly 79% of them own their own homes, and nearly 40% have incomes above $75,000 while over a quarter of them earn over $100,000 per year ...
Total Paid: |
186,000 |
Controlled Circulation: |
114,000 |
Total Distribution: |
300,000 (as of October 2009) |
| Age |
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| 45+: |
82.5% |
| 35-44: |
11.4% |
| 34 and under: |
6.1% |
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| Household Income |
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| Over $100,000: |
25.5% |
| $75,000 to $99,999: |
13.1% |
| $50,000 to $74,999 |
19.0% |
| $40,000 to $49,999: |
9.3% |
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| Marital Status |
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| Single Male: |
21.5% |
| Single Female: |
18.6% |
| Married: |
59.9% |
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| Education Completed |
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| Graduate: |
28.0% |
| College: |
38.2% |
| High School: |
36.0% |
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| Occupation |
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| Professional/Technical: |
42.4% |
| Management: |
20.8% |
| Sales Marketing: |
9.6% |
| Homemaker: |
23.6% |
| Self Employed: |
19.8% | |
| Purchase Behavior |
| Physical Fitness: |
53.2% |
| Health Foods: |
57.8% |
| Bank Credit Card: |
88.5% |
| Travel & Entertainment Card: |
22.8% |
| Upscale Dept. Store Card: |
49.5% |
| Own Luxury Automobile: |
22.2% |
| New Car Buyer: |
49.7% |
| Donate to Charity: |
60.2% |
| Shop by Catalog: |
66.6% |
| Travel for Pleasure: |
32.8% |
| Home Furnishings: |
66.6% |
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| General Lifestyle Interests |
| Health/Natural Foods |
57.8% |
| Science/New Technology |
18.5% |
| Foreign Travel |
26.5% |
| Self Improvement |
31.9% |
| Stocks/Bonds |
37.1% |
| Real Estate Investment |
13.7% |
| Cultural Arts/Events |
25.9% |
| Wine |
20.5% |
| Frequent Flyer |
35.9% |
| Avid Book Reading |
45.9% |
| Dieting |
29.2% |
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| Home Ownership |
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| Own: |
78.6% |
| Rent: |
21.4% |
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C O M P I L E D B Y E Q U I F A X | |
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