Label & Packaging Design
Why did Life Extension® change its labels and packaging?
At Life Extension we pride ourselves on listening to feedback from customers like you. We’ve taken some of your suggestions and changed our labels for the better. Now our products come in bottles that are easier to use, with labels that are cleaner, simpler, and easier to read.
How did Life Extension improve its bottle design?
Our new Life Extension wide-mouth bottles provide easier access to your supplements. The new “LE” seal lets you know your Life Extension products are authentic and properly sealed. And the new embossed “LE” lid ensures that you can easily distinguish between your Life Extension products and other bottles.
What is different about the new Life Extension labels?
Our new Life Extension labels are cleaner, simpler, and easier to read. A scannable QR code has been added so you can instantly access product facts, ingredient information, and effortlessly reorder your favorite supplements on your smartphone. This information is now just a snapshot away! The product expiration date and item number can now be found directly below the QR code, located on the bottle’s side panel.
When will I see these new labels and bottles in my order?
The transition to our new look will happen over time. You may receive products with the new label in the same shipment as products with the old label … or even multiple bottles of the same supplement with both old and new labels. Rest assured that whichever label you see on the outside, you’ll find the same premium-quality Life Extension supplements on the inside.
Where is the IFOS™ logo on the new Super Omega with Krill & Astaxanthin label?
The IFOS™ 5-Star certification process is a thorough one, and once the certification process is complete, the IFOS™ logo will appear on the new label. This product is prepared with the same quality ingredients and molecular distillation process as our current IFOS™ 5-Star rated Super Omega-3 Fish Oil product.