One-in-6 men don't want to get a skin cancer screening because they are afraid
of what they will hear, a U.S. survey indicates.
Former NFL coach Bill Cowher, who is teaming up with several skin cancer
organizations and Bristol-Myers Squibb Co. on an educational campaign, Melanoma
Expo, said this fear of screening might account for men being almost twice as
likely as women to die of melanoma.
The survey also found nearly two-thirds don't see a point in going to a
dermatologist unless something is wrong, even while skin cancer incidence rates
continue to rise.
The campaign is working with five professional football teams to spread the word
about melanoma and bring free skin cancer screenings to the public via free skin
cancer screenings at pro football events, the former head coach of the
Pittsburgh Steelers said.
Last year, these events screened nearly 2,000 people, identifying 26 potential
melanomas. This year, the campaign is encouraging men to put their excuses aside
and make skin cancer screenings a priority and catch melanoma in its early
"As a former football coach, one of my biggest lessons to my players was about
being accountable for their actions. I apply this 'no excuses' attitude to my
health as well. There should never be any excuses for not taking the best
possible care of your health," Cowher said in a statement. "Getting your skin
screened by a dermatologist is quick and easy -- it takes about 10 minutes. Men
need to face the truth and learn the facts about melanoma. By not getting
screened early and routinely, they are putting themselves at greater risk."
The other groups taking part in putting on the educatinal expo include the
Melanoma International Foundation, the Melanoma Research Alliance, the Melanoma
Research Foundation and The Skin Cancer Foundation.