National Survey of Obese Individuals Shows Futility of Today's Options
ARLINGTON, Va., Nov. 18, 2013 /PRNewswire/ -- New survey data show that obese
Americans have reached the depths of despair in their efforts to lose excess
weight. Nearly a third of the country's 36 million obese adults report that they
have given up on diets and exercise and are doing nothing to try and lose
pounds. In addition, of those who attempted a diet and exercise program in the
past year, 41% report that they failed to lose any meaningful weight from their
On the other end of the spectrum, consumers express concern about the risks of
gastric bypass surgery. Nearly six in 10 obese individuals perceive this type of
weight loss surgery to be a significantly riskier procedure than breast
implants, liposuction or appendectomies combined.
"Obesity is the most unsuccessfully treated disease in American history and this
data makes this abundantly clear," said Dan McGinn, an analyst of trends who has
been tracking public attitudes on obesity for 25 years. "Obese individuals are
feeling increasingly hopeless in the fight to lose weight. As a society we have
to do more or the health consequences for individuals and the nation will be
The Centers for Disease Control and Prevention reports that more than a third of
Americans are obese (36%) and are prone to obesity-related health conditions,
including heart disease, stroke, type 2 diabetes and certain cancers.
There is one note of hope in the survey - 96% of obese individuals recognize
that losing even a small amount of weight would be beneficial to their health.
Almost half of the obese respondents are very interested in new weight loss
innovations, including non-invasive surgery and new technologies to lose weight
safely. The survey data is based on 1,504 completed interviews, including a
targeted sub-category of obese respondents, which numbered 563 or 37% of the
total sample. The survey was conducted online with a nationally representative,
balanced panel November 8 - 10.
About McGinn & Company
McGinn and Company is an Arlington, VA based crisis and strategic communications
firm with a mission to help clients solve their most perplexing and important
About Repass & Partners, Inc.
Repass & Partners, Inc. is a custom survey research and strategic consulting
firm based in Cincinnati. The firm's services range from consulting with clients
to identify research objectives, through study design, data collection,
analysis, and research-based strategy recommendations.
SOURCE McGinn and Company